Shapers Collective

Superbrand’s Shapers’ Collective is a team of shapers and designers collaborating to produce the most innovative surfboards with and for the most progressive surfers on the planet.
Regionally specialized shapers across the world provide the Superbrand team and customers a wide variety of shortboards. Why? It all comes from a desire to share knowledge and ideas for the greater good of our team and customers. Shapers around the world collaborate with Superbrand team riders and customers, offering the variety and regional expertise that’s so important to surfing. In other words, shapers with rich and extensive board-building backgrounds create boards in your area and know the waves and conditions you surf. The Shapers’ Collective comes together and rallies around a common goal.
The shapers of the Collective bounce concepts around, constantly one-upping each other in the race to make a better shortboard.


Adam “Sparrow” Fletcher
Born and raised in Coolangatta, Queensland—the epicenter of high performance surfing—Adam Fletcher learned his craft under the watchful eyes of Daren Handley, Jason “JS” Stevenson, and Simon Anderson among others. A keen surfer who grew up competing against the likes of Joel Parkinson, Mick Fanning, and Dean Morrison, Sparrow puts in tremendous hours of research and development (i.e. surfing Duranbah) before releasing new models and designs. As leader of the Superbrand Shapers’ Collective, Fletcher is responsible for integrating new designs and concepts into the Superbrand surfboard line, communicating with our global partners, and making boards for our top pros.





Jason Koons
Born and raised in California, Jason shaped his first board at the Pauwela Cannery after relocating to Maui, HI as a young adult. When he returned to California at 23 he got a job as a glasser at one of the premier glass houses in Oceanside, CA, glassing for Channel Islands, Rusty, Xanadu and many others, all while building his skills as a shaper and all around board builder. After another stint shaping on Maui, this time working under Matt Kinoshita of Kazuma Surfboards who was mentored by surfing and shaping legend Ben Aipa, he returned to California and helped to launch what would become SUPERbrand. Jason and Sparrow met in March of 2008 and the Shapers Collective was born. Jason helped to spearhead the development of many of SUPER models, like the Fling, the Pig Dog, and more.















Shinji Murohara Superbrand

Shinji Murohara
Shaping surfboards since he was 25-years old, Shinji Murohara has 1,500 boards under his belt and counting. A pioneer of shaping in Japan, Mr. Murohara (as we fondly call him) was one of the first to operate an Aku shaping machine in the land of the rising sun and is held in high regard within the Japanese surf community. A keen surfer since the age of 17, Murohara has been a competitor, judge, and contest promoter throughout his surfing career. Superbrand is proud to have our Japanese clients supplied with surfboards from Mr. Murohara’s Fukushima based surfboard factory.