SUPERbrand, founded in 2008 by Dion Agius, Clay Marzo, and Ry Craike, is all about progression. By joining a team of young, innovative Surfboard designers—the SUPERbrand Shapers’ Collective—with a skate-influenced aesthetic and full-board graphics, SUPERbrand set new standards of excellence in the surfboard industry. Beginning with gaining a core following in the surf community with high quality and unique-looking boards, hype quickly grew.
In June 2010 SUPERbrand launched its first Men’s Apparel Collection, an assortment that followed the youthful, progressive, high-quality aesthetic of the Brand. With the bones in place, distribution carefully grew to core markets and fine boutiques in the US, Australia, and select other regions.
2012 saw the entrance of SUPERbrand Women’s Collection. Like the rest of SUPERbrand, the Collection refuses to be categorized and fills a void in the fashion/surf/skate/whatever worlds.