We live our lives with a distorted view and see no boundary between land and sea. Beaches are a portal to our playground and dry land a jungle of tempting fun. There is no barrier between the two environments—merely an intersection of awesomeness. In our world, kelp forests spring from the concrete jungle and cars zip along an underwater highway.
This idea of a Distorted Coastline was paramount in designing the Spring/Summer 2018 Superbrand apparel collection. Pardon the foam dust on the packaging and enjoy the ride.